论信息配置和传媒运作与老工业基地振兴

信息与传媒已经成为现代社会的重要构成和基本支撑.信息资源的配置能力是执政能力的重要组成,各种传媒形式的合理运作是信息资源有效配置的关键.我们必须充分珍视信息资源,有效利用传媒工具,使信息配置和传媒运作与国家的发展战略相配合,为老工业基地的振兴服务.     

Globalization, marketing resources, and performance: Evidence from China

Two important areas are underexplored in the relationship between marketing resources and performance. First, the subject has been primarily investigated in the context of Western countries, and inadequate attention has been given to emerging economies. Second, despite the recent growth in globalization, the moderating role of globalization on the link between marketing resources and performance has not been investigated. Addressing these important gaps, this article focuses on an emerging economy (China) and explores the moderating effect of globalization on this link. Specifically, the authors develop several hypotheses highlighting the moderating role of globalization activities (global product sourcing, global market seeking, and global partnership) on the link between marketing resources (market orientation, entrepreneurial orientation, and innovative capability) and firm performance. The findings of the moderating role of globalization provide several important implications for marketing theory development and managerial practice. Xueming Luo (luoxm@uta.edu) is an assistant professor in the Department of Marketing in the College of Business Administration at the University of Texas at Arlington. Before joining the University of Texas at Arlington faculty, he was on the faculty of the State University of New York at Fredonia. His research has appeared in various journals, including theJournal of Business Research, the International Journal of Research in Marketing, the Journal of Advertising Research, the Journal of Interactive Advertising, and Industrial Marketing Management. K. Sivakumar (Ph.D., Syracuse University; k.sivakumar@lehigh. edu) is the Arthur Tauck Professor of International Marketing & Logistics and a professor of marketing at Lehigh University. Prior to joining Lehigh in 2001, he spent 9 years at the University of Illinois in Chicago. His research interests include pricing, global marketing, and innovation management. His research has been published or is forthcoming in theJournal of the Academy of Marketing Science, the Journal of Marketing, the Journal of International Business Studies, Decision Sciences Journal, Marketing Letters, the Journal of Business Research, International Marketing Review, the Journal of Product Innovation Management, Pricing Strategy & Practice: An International Journal, Psychology & Marketing, and other publications. He has won several awards for his research (including theDonald Lehman Award) and is on the editorial board of several scholarly journals. He has won outstanding reviewer awards from two journals. Sandra S. Liu (liuss@purdue.edu) is an associate professor in the Department of Consumer Sciences and Retailing at Purdue University. She received her Ph.D. from the University of London, and her current research interest focuses on strategic marketing issues in the context of customer contact, including knowledge management in a corporation in transition and sales management in a knowledge economy. With her extensive industry experience, she has written a number of books and journal articles, which have appeared in theInternational Journal of Research in Marketing, the Journal of Business Research, theEuropean Journal of Marketing, Marketing Intelligence and Planning, among others.     

我国铜市场形势分析与发展前景预测

90年代,与世界铜矿资源总量相比,我国铜资源是比较贫乏和短缺的,这种状况将延续到下一个世纪。本文对我国近五年的铜金属市场进行了跟踪分析,对进出口进行了统计和形势分析,并对铜产品的市场价格和产量进行预测,提出了研究对策和建议。     

比较优势分析：大连旅游业发展的新思路

当前城市旅游市场间的竞争日趋激烈,面对旅游市场出现的新变化,大连市的旅游业发展需要转变旧思路。利用比较优势理论分析,大连市要立足自身特色旅游资源,并参照国内潜在竞争城市进行比较分析,力争形成具有差异化的市场竞争态势。在充分利用已有的完备的城市旅游基础设施的基础上,大连市要加大对独特地海洋旅游资源优势的利用,开发具有特色的海洋旅游产品,塑造大连本土的浪漫的海洋旅游文化。     

矿产资源勘探与评价会计准则的国际趋同研究

在会计准则国际趋同方面，澳大利亚走在了最前面。国际会计准则理事会（IASB）和澳大利亚会计准则委员会（AASB）同时发布了国际财务报告准则IFRS6和与其对应的澳大利亚准则AASB6-《矿产资源的勘探与评价》。通过比较AASB6与IFRS6的制定背景、框架结构和内容的异同，发现AASB6体现了AASB对会计准则国际趋同制定的总体策略，而且在与国际会计准则趋同的同时，充分体现了澳大利亚国情，这对完善我国的《石油天然气开采准则》应该有所启示。     

基于心理契约的员工离职分析及管理策略

引入了心理契约概念,并探讨心理契约如何影响员工的离职行为,提出通过人力资源管理引导员工心理契约,从而达到组织主动应对员工离职的人力资源管理策略。     

论城市旅游中央游憩区(RBD)的开发

中央游憩区是现代城市旅游的核心区域之一，主要包括城市商业区和城市游憩区两个区域。其旅游产品有着突出的旅游功能和旅游吸引力。对中央游憩区的开发，要从旅游规划、旅游资源、客源市场、综合环境等方面整体考虑。才能更好发挥其旅游价值，促进城市旅游的可持续发展。     

城市生活垃圾资源化政府最优补贴博弈分析

城市生活垃圾资源化能够带来巨大的经济效益、环境效益与社会效益,是贯彻国家绿色发展理念的必经之路。城市生活垃圾资源化体系的持续发展需要政府补贴作为保障,减少资源化产品与同类非资源化产品的价格差异,弥补相关企业投入产出不匹配的矛盾。本文基于社会福利最大化理论,将政府补贴作为决策变量,构建各利益主体之间的价格博弈模型,确定政府最优补贴额度和其他主体的最优决策,并根据结论提出相关建议。研究表明:要实现整体效益最大化,政府需要在不同环节采取不同的补贴方式与补贴额度。     

突发公共卫生事件的 应急医疗资源配置研究——基于网格化管理和大数据平台

应急医疗资源是应对突发公共卫生事件最重要的物质基础和保障。在对前人研究进行总结的基础上,分析了目前我国在突发公共卫生事件时应急医疗资源调配机制的不足和网格化管理应用到资源配置中的可行性和优越性,以此将大数据平台和网格化管理模式引入到应急医疗资源的配置研究中。在对应急医疗资源的配置过程进行网格化模型设计的基础上,根据我国应急医疗资源配置的需要和特点,确定了网格系统中的基本单元,即网格划分,并选择五层沙漏模型作为突发公共卫生事件时应急医疗资源配置的网格模型架构,以期完善我国的应急资源管理体系,进一步提高我国在突发公共卫生事件时应急医疗资源的调配和管理水平。     

基于财务会计准则视域下的人力资源管理分析

论文分析了财务会计准则对企业人力资源管理的影响,阐述了基于财务会计准则的企业人力资源管理的具体内容,并进一步探讨了财务会计准则视域下人力资源管理的实践路径。